The New Delhi-based company represents the entire portfolio of The LYCRA Company across the country. The appointment aims to strengthen the company’s presence in one of its fastest growing markets while ensuring uninterrupted product availability and customer support.
The LYCRA Company has appointed RADCCO as its exclusive distributor in India, covering its entire portfolio of fiber and technology solutions. The move is designed to strengthen market presence, ensure uninterrupted product availability and customer support, and expand access for apparel and personal care manufacturers in one of its fastest-growing markets.
“We are excited to welcome RADCCO as our new exclusive distributor,” said Alistair Williamson, Vice President, EMEA and South Asia, The LYCRA Company.
“This appointment underlines our commitment to one of the most dynamic and rapidly expanding markets in the world. RADCCO’s deep industry experience and customer-first approach positions them as the ideal partner to help us accelerate growth in the region. This has ensured there are no interruptions in the service, support or product availability that our customers depend on,” added Williamson.
RADCCO manages the distribution business of The LYCRA Company’s fiber and technology solutions portfolio nationwide, supporting customers across the apparel and personal care value chain.
The LYCRA Company is known for developing sustainable fiber and technology solutions that improve comfort, performance and durability in apparel and personal care products.
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Fiber2Fashion (JP) News Desk
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