Translated by
Nicola Mira
Published
May 22, 2026
From Tuesday, June 23 to Sunday, June 28, Paris will once again vibrate to the rhythm of men’s fashion week. This season, the event will be more intense than ever. On Friday, the French Federation of Fashion and Haute Couture published the provisional official calendar for the SS27 edition of Paris Men’s Fashion Week. The French capital has confirmed its international appeal for the next edition, presenting no less than 74 labels. A significant increase over the January session, which featured 66 tags.
The number of parades planned during the six days of the event, 36, is the same as in the last edition, but the number of presentations has grown significantly, with 38 dates planned. The increase confirms that fashion brands are restructuring their promotional formats, looking for the most appropriate formula to connect with buyers and international media.
The buzz of fashion week will be driven by the shows of luxury giants, scheduled on key days of the week, with special attention to those brands that present new creative directors for their menswear collections. At the Givenchy presentation, scheduled for Thursday, June 25, all eyes will be on Sarah Burton’s interpretation of the brand’s men’s style. The following afternoon, it will be Lanvin’s turn to showcase the masculine vision of new creative director Peter Copping.
Several labels will return to the presentation format, from an established brand like Berluti to energetic emerging names like Bluemarble and Brazilian label P Andrade. The big draw this season will be the return of some fashion heavyweights to the Parisian scene. Two star brands, Celine and Saint Laurent, return to the official catwalk calendar, as does independent designer Hed Mayner.
Louis Vuitton will be the first prominent name on the catwalk, at 9pm CET on Tuesday, June 23, with the long-awaited Pharrell Williams show. On Wednesday, Jonathan Anderson will unveil his version of Dior Homme at 2:30 p.m. CET, followed on Thursday, June 25 at 12:30 p.m. CET by Rick Owens’ radical vision. Finally, Hermès has opted only this time for a presentation, scheduled for Saturday. It will be a season of transition for the French luxury brand, after the departure of Véronique Nichanian last season, while Grace Wales Bonner will debut in January 2027.
In such a busy calendar, the absence of Jacquemus, who has regularly organized successful and spectacular outdoor shows for his summer collections outside the fashion week calendar, is striking. At the latest winter edition of Paris Fashion Week, Simon Porte Jacquemus made sure the event closed on a memorable note on Sunday night, but decided to miss the Paris session this season. Also notable will be the absences of Maison Margiela, who showed in January, and Charles Jeffrey Loverboy, who starred in a presentation.
Paris Fashion Week attracts dozens of international brands. The Asian contingent will renew its close connection to Paris through the creative rigor of iconic Japanese names such as Issey Miyake and Yohji Yamamoto, as well as brands such as Comme des Garçons Homme Plus and Junya Watanabe Man. Korean brands Juun.J, Solid Homme and Wooyoungmi will join the fray, and Chinese designers Sean Suen and Feng Chen Wang will be present again this season. The American contingent will rely on the Californian style of Amiri, the peculiar look of Kidsuper, the raw vision of Willy Chavarría and the daring silhouettes proposed by ERL.
The new names on the calendar start with Vetements, now headed by Guram Gvasalia. Another novelty is Soshiotsuki, the brand of Japanese designer Soshi Otsuki, winner of the LVMH Prize 2025, which reinterprets classic tailoring and formal suits with military precision.
Among the presentations, Belgian designer Meryll Rogge, winner of the 2025 Andam Prize, will unleash her bold, gender-defying creativity, combining 2000s looks with menswear staples, while Australian duo Song for the Mute will showcase their unstructured and poetic streetwear. The selection of newbies is completed by LAD/, a brand that reinvents the presentation experience by staging conceptual performances in which the garments are treated as works of art.
In parallel with the official calendar, the Sphere showroom, based at the Tokyo Palace from June 24 to 28, will showcase creations by various emerging talents. French designer Matthieu Ruiz will unveil sustainable looks inspired by the art of indigo-based vegetable fabric dyeing, while Finnish designer Rolf Ekroth, a Scandinavian creative featured at the Hyères Festival, will present his vision of utilitarian and nostalgic fashion.
With a strengthened official calendar and a growing number of off-calendar events, the start of the summer fashion season will be feverish, while Paris will enhance its status as a global fashion bastion.
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