Canada's Lululemon names Heidi O'Neill new CEO

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lululemon athletic inc. announced yesterday that, after an exhaustive search process, the company’s Board of Directors unanimously approved the appointment of industry veteran Heidi O’Neill as the company’s next CEO. Ms. O’Neill will begin as CEO and join the board of directors effective September 8, 2026, and will be based in Vancouver.

“Heidi is an inspiring leader and proven, consumer-driven brand strategist, with a rare ability to both envision a new future for a brand and create the structure and processes necessary to deliver on that vision,” he said. Marti Morfitt, CEO of Lululemon. “The Board conducted an extensive search to identify the right next leader to move lululemon forward. We selected Heidi for her extensive experience, her demonstrated success in delivering innovative ideas and initiatives at scale, and her ability to be a knowledgeable agent of change and growth. We are excited to have Heidi join lululemon and bring her strategic and creative vision to the company.”

Lululemon has named Nike veteran Heidi O’Neill as CEO, effective September 8, 2026, based in Vancouver. With over three decades of experience, he is expected to accelerate product innovation, digital transformation and global expansion. The interim co-CEOs will return to their previous roles, ensuring continuity as the brand drives growth, strengthens connection with consumers and enhances market presence.

Ms. O’Neill brings more than three decades of experience in performance apparel, footwear and sports, with a strong track record of driving disruptive change and growth at scale through product innovation, digital transformation and powerful brand connection. During his career at Nike, Inc., he helped grow the company from a more than $9 billion business to a more than $45 billion global leader. He played a central role in overseeing the company’s product portfolio, brand voice and operations, as well as shaping its connection with consumers and athletes around the world. Earlier in her career, Ms. O’Neill worked in marketing for the Dockers brand at Levi Strauss & Co. She brings additional strategy and leadership perspectives through service on the boards of consumer-facing companies including Spotify Technology, Hyatt Hotels and Lithia & Driveway.

“Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” he said. Mrs. O’Neill. “As I assume the role of CEO in September, my job will be to build on that foundation: accelerate product advancements, deepen the brand’s cultural relevance and unlock growth in markets around the world. I am honored by the opportunity and energized by what the team is already building. I look forward to joining the company and helping to define and achieve the organization’s next chapter of success.”

Meghan Frank and André Maestrini will continue to lead as interim co-CEOs until O’Neill joins the company. At that time, Ms. Frank and Mr. Maestrini plan to return to their former senior leadership roles and work closely with Ms. O’Neill and the rest of the leadership team to build momentum.

Ms Morfitt added: “Meghan and André have seamlessly stepped in to lead the business as interim co-CEOs and, together with their teams, are driving our plans and strategies with speed and agility, focusing on product creation, product activation and business enablement. lululemon has an outstanding group of leaders who operate with discipline and have fostered a culture of excellence that will provide a strong foundation for Heidi to build on as she takes on the CEO role. We see significant potential “Ahead for lululemon and we remain focused on building momentum as we implement initiatives to increase product novelty and improve brand health and guest experience to create value for shareholders.”