Popeyes® India brings on Rashmika Mandanna as brand ambassador; Launches ‘BORING vs BOLD’ television campaign

Hyderabad, May 7^th2026: Popeyes®, the iconic Louisiana-born fried chicken brand, launched its first television campaign in South India, with actress Rashmika Mandanna as the brand ambassador for India.

The campaign is based on a simple idea: replace boring fried chicken options with bold flavor experiences inspired by Popeyes®’ Louisiana Cajun heritage. Anchored by the message, ‘Bored Hatao. Bold ko Laao.’, the campaign encourages consumers to choose bold Popeyes® fried chicken flavors that really stand out. The campaign was launched in South India, which is the largest market for the brand. Jubilant Foodworks currently operates 48 Popeyes® restaurants in South India, making the region a key growth market for the brand.

The campaign features Rashmika Mandanna, one of India’s most beloved youth icons, whose energy and relatability reflect the youthful and bold personality of Popeyes®. Their partnership brings cultural relevance to the campaign as the brand connects with a new generation of consumers.

Commenting on the campaign, Vibhor Guptasaid Popeyes India Executive Vice President and Chief Business Officer: “This campaign marks an important milestone in Popeyes India’s journey. As we continue to build the brand in India, our focus remains on clear differentiation based on bold flavors and a youthful vibe. “The campaign reflects how consumers experience Popeyes today: bold in flavor, youthful in spirit and unmistakably distinctive.”

Actress Rashmika Mandanna”, I’ve always been someone who chooses what feels exciting and true to me, whether it’s the roles I take on or small everyday decisions. I think that also carries over to food. “I am happy to partner with Popeyes as their brand ambassador as it is all about choosing bold flavors over boring ones and enjoying flavors that really stand out.”

The campaign will be supported by a 360-degree media rollout across television and digital platforms in South India, with a gradual national expansion planned in the coming months.

Globally, Popeyes® is known for its distinctive preparation process rooted in its Louisiana origins. The menu includes the legendary Chicken Sandwich, Signature Fried Chicken, a variety of chicken wings with international flavors, Boneless Chicken, the Hot & Messy range and a wide range of vegetarian options. Each chicken offering is prepared with fresh ingredients, hand-battered and breaded, and marinated for 12 hours in bold Cajun spices to deliver an unmistakably bold flavor.

About Jubilant FoodWorks Limited:

Jubilant FoodWorks Limited (JFL Group/Group), incorporated in 1995, is among the leading food technology companies in emerging markets. Its group network comprises over 3,300 stores across six markets: India, Türkiye, Bangladesh, Sri Lanka, Azerbaijan and Georgia. The Group has a strong brand portfolio in emerging markets with franchise rights for three global brands (Domino’s, Popeyes and Dunkin’) and two own brands, Hong’s Kitchen, an Indo-Chinese QSR brand in India and a COFFEE brand (COFFY) in Türkiye.

Note: The Group’s store count is as of March 31, 2026.

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