As announced in June, new time allocations in iOS 27, iPadOS 27, and macOS 27, or later, give parents more flexible ways to manage the time their kids spend in apps across categories, including entertainment, games, and social media.
To support this, the age rating questionnaire in App Store Connect now includes questions about your app’s social media capabilities. A social media capability is defined as the ability to redistribute, amplify, or engage with user-generated content through a social feed or similar discovery method. The time category allocated for social media is based on whether your app or game offers social media capabilities, regardless of the app category selected in App Store Connect. Apps with these capabilities will display a new social media content descriptor on their App Store product page. If you indicate that your app or game includes social media capabilities but is disabled for those under 13 years of age, it will not be included in the social media time allocation category for users under 13 years of age. For more details, see Getting Started with Time Allocations.
You can review and answer these questions starting today. As previously shared, starting in September 2026, responses will be required when submitting new apps or updates to the App Store, or when submitting apps for notarization for alternative distribution.
Set an application age rating
Age Rating Values and definitions
