Adolfo Domínguez celebrates his 50th anniversary with a show at 080 Barcelona Fashion

The fashion brand from Ourense revisits its archive on the occasion of its 50th anniversary. Adolfo Domínguez closed the opening day of the 37th edition of 080 Barcelona Fashion, held from Tuesday to Friday in the Port Vell of the Catalan capital, with a collection conceived as a tribute to the brand’s legacy, seen through the eyes of the founder’s daughter and current creative director, Tiziana Domínguez.

For the occasion, FashionNetwork.com spoke with the executive who, since joining the management committee in 2019, has supervised all creative areas of the company. She studied fashion design at Parsons and economics at Middlebury College, and developed her career within the house, where she began as head of design for the U line. That balance between heritage and personal style also defines her creative approach. “I think one of the characteristics of my leadership is the continuity of design. I grew up in the company, the values ​​and style are in my DNA,” he explained, adding that, in his case, “the legacy part is something completely established and natural, that’s why I dedicate more effort to renewal.”

During his time at the brand, Domínguez stepped away from creative direction in 2022 to explore his artistic practice, before returning to the family project three years later. “It took me a few years to fulfill a personal dream, to develop a complete work and expose myself to another industry,” he says about this facet, which he continues in parallel in a studio in his native Ourense.

Their personal touch is evident not only in the pieces themselves but also in the operation of the brand’s workshops. To do this, it developed an innovative work system called Ágora Methodology. “I came up with a collective process, inspired by the Greek agora, where I define a creative territory and the team interprets it individually,” he explained. “For a month, each designer develops their vision and we build a kind of internal museum from which the collection emerges.” A method that, he highlighted, allows maintaining a coherent identity while expanding the diversity of points of view.

Since its return to the catwalks in 2018, the house has shown almost a dozen shows in towns such as Ourense – with a parade organized in the historic center of the city – and even in the capital, within the framework of the Mercedes-Benz Fashion Week Madrid, in September 2025. On this occasion, Adolfo Domínguez opted for Barcelona, ​​a choice that is no coincidence for the brand.

“It is a youth platform, with an energy closely linked to emerging designers, which fits with the rejuvenation process that we are experiencing, with the 18 to 24 year old group being the one that the brand is experiencing the greatest growth,” said Domínguez. There is also the historical link of the house with the city. “This is where my grandfather and father bought fabrics in the early days of the company and where we have one of our main flagships,” he recalls.

With the port of the Catalan capital as a backdrop, the brand presented its autumn-winter 2026/2027 collection, titled ‘The Number’, a contemporary reinterpretation of the archive. “We turned 50 and it was a good excuse to delve into the past. I especially focused on the ’80s and ’90s, which are very distinctive in terms of fashion,” the designer explained. Tailoring, one of the house’s historic pillars, anchors the collection, with jackets with pronounced shoulders alongside precise draping and more contemporary fabrics such as denim.

The collection presents a series of hybrid garments, which play with volume through patterns far from traditional construction. “We have always been the informal among the formal,” emphasizes the creator, explaining that “the key is in how you mix the pieces. Nowadays you can wear a tailored jacket with jeans and sneakers and it is still a very current proposal.” Structured skirts like pants, blazers with shoulder pads and sneakers like ballet flats complete a collection in which graphic motifs and magnolia prints, Adolfo Domínguez’s favorite flower, occupy a place of honor.

The designer himself also attended the show, who received a tribute at the end, in the presence of the mayor of Barcelona, ​​Jaume Collboni, and the Minister of the Presidency, Albert Dalmau. The creator, who began his project in the 70s following the family’s textile legacy, underlined his connection with Barcelona, ​​​​a key city in the beginnings of the brand, and took the opportunity to recognize figures who accompanied him in his first steps in the sector. “I wanted to share this award with the professionals who started with me in this industry: Niki Bosch, José María Planas and Ramón Monegal, who created Adolfo Domínguez fragrances for many years,” he concluded as part of the tribute.

Since 2020, the company has been chaired by Adriana Domínguez and is currently following a plan for growth and expansion of international retail. As part of the celebration of its 50th anniversary, the brand is carrying out various initiatives, such as the premiere of the film ‘The Echo of Other Voices’, a feature film presented earlier this month at the Reina Sofía National Art Center Museum. On an economic level, the company reduced its losses by 18.6% in the third quarter of its 2025/2026 financial year, while accumulated sales in the first nine months reached 93.3 million euros, 2.5% more than in the same period of the previous year.