By
EFE
Published
April 8, 2026
Barcelona Bridal Fashion Week (BBFW) has taken measures in recent weeks to minimize travel difficulties for bridal fashion brands and buyers traveling to the event, the largest trade fair in the sector in Europe, which will take place from April 22 to 26 in Montjuïc, Barcelona.
“Asia continues to be our main commercial focus… And it is true that there have been difficulties on some flights, but measures have been taken to divert flights so that the vast majority of those who were going to come are not affected,” explained Albasarí Caro, director of BBFW, at a press conference, in relation to the war in Iran.
Buyers, many of them multi-brand retailers, from countries such as South Korea, Japan and China are the fastest growing group, attracted by the charm of haute couture and European and Spanish craftsmanship (most dresses made in Spain are exported). For this reason, Caro added, the BBFW team has been working for weeks to ensure they can attend.
At the same time, the organization “reacted in time” to mobilize other markets, such as Brazil and the United Kingdom, which face fewer logistical obstacles, said the director, who predicted that this year’s numbers would “remain stable” at more than 23,500 visitors registered last year.
“Our focus will continue to be Asia. And we do not see that this situation (the war) has to be like this in the long term. But, at the same time, we believe in always addressing the entire world and having a broad reach,” Caro added.
Beyond those who come to do business, the runway program also includes brands from Asia such as Wang Feng (Shanghai), The Atelier by Prof. Jimmy Choo (Malaysia), Serina and Kiyoko Hata (Japan), Vaishali Studio (India) and Joli Poli (Vietnam).
It is not the first time that geopolitics has reached the BBFW fair, which presents more than 400 brands (86% international) from more than 30 countries.
The tariffs from Donald Trump’s US administration will already worry the sector in 2025, including, among others, Spanish brands that sell to the United States. According to Caro, however, the brands have been able to “adapt” to the situation by “readjusting final prices.”
34 bridal fashion shows
Beyond the fair, the first days of BBFW will feature up to 34 shows, most of them international, with the exception of emerging Catalan labels and the established Yolancris and Isabel Sanchís (both Rosa Clará and Pronovias left the show in recent years to put on alternative shows).
Among all the shows (from all brands, more than 900 wedding dresses will be presented by 2027), the Wednesday night show of the edition’s guest of honor, Stéphane Rolland, stands out, the French designer who will headline the “Bridal Night” of 2026, an event that commemorates its tenth anniversary and which has already brought to Barcelona the bridal collections of Vivienne Westwood and Elie Saab.
In addition to presenting up to 80 looks at his brand’s show, Rolland has collaborated with the Barcelona design schools IED, LCI and ESDI, and more than 20 students will open the show with their own designs.
This initiative, Caro explained, aims to promote emerging talent and enhance the international visibility of the new creative generations of the Catalan capital. Rolland said he was “very proud” of the students and anticipated a “very exciting and solemn” fashion show.
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