DUBAI, UAE, March 6, 2026 /PRNewswire/ — As digital asset markets face renewed volatility and investor sentiment turns cautious, Bybit and Tie, The largest company in the digital asset industry today, announced an expanded collaboration focused on tokenized gold, launching the “Golden Season” joint initiative with over $1 million in gold-backed rewards.
The program builds on the two companies’ long-standing collaboration on liquidity, stablecoin infrastructure and asset tokenization, reflecting a shared focus on providing stability and real-world value to cryptocurrency investors during turbulent markets.
Support users when it matters most
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“The true test of a platform is not how it performs in bull markets, but how it supports users when markets change,” he said. Helen Liu, Co-CEO of Bybit. “Through our collaboration with Tether, we are bringing the reliability of gold to the digital asset ecosystem, offering our community practical ways to seek stability and consistent returns as markets recover.”
Bybit and Tether are proactively creating opportunities for users to protect capital, earn sustainable returns, and access one of the world’s most trusted assets of value: gold. “We have seen increasing demand for stable products that generate returns amid market volatility, with millions of users shifting towards diversified portfolios that include real-world tokenized assets.” Helena added.
Golden Season is that belief in action: Instead of waiting for conditions to improve, “we believe that what our users need most right now is stability.” Helen said.. “The markets will recover; we have no doubt about that. But in the meantime, our responsibility is to relieve the pressure, provide real paths to consistent returns, and make sure our community knows: Bybit has your back. The golden season with Tether is exactly that: the stability and benefits of gold, accessible to all cryptocurrency investors, just when they need it most.”
A shared vision for real-world tokenized assets
Tether’s gold-backed token, XAUT, is backed 1:1 by physical gold stored in Swiss vaults, giving digital investors exposure to one of the world’s most trusted store-of-value assets without leaving the crypto ecosystem.
Bybit aims to deepen the integration of XAUT into trading, savings and structured yield products on its platform, alongside broader stablecoin initiatives scheduled for 2026.
Why gold, why now
Analysts note that gold has outperformed many asset classes over the past year amid concerns about inflation and geopolitical uncertainty.[1]. Bybit said user behavior is shifting towards capital preservation and diversified returns, making tokenized gold a natural bridge between traditional safe-haven assets and digital markets.
Golden Season will feature trading rewards, referral incentives and limited-time performance pools linked to XAUT, designed to encourage responsible portfolio diversification rather than speculative trading.
More than a campaign
“Both companies share a commitment to transparency, resilience and user protection,” said Helen. “Golden Season is just one step in co-building a more stable and inclusive digital financial system.”
Bybit has been planning to introduce up to $10 million in additional performance products tied to stablecoins and RWAs in March, further expanding options for investors seeking consistent income during uncertain markets.
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[1] https://www.vaneck.com/offshore/en/news-and-insights/blogs/gold-investing/gold-investing-outlook/
About Bybit
Bybit is the world’s second largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, more open and equal ecosystem for everyone. With a strong focus on Web3, Bybit strategically partners with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, allowing builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
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