House of Doge, the corporate arm of the Dogecoin Foundation, says it has reached a partnership framework with two Japan-focused companies to explore localized Dogecoin adoption and real-world asset (RWA) initiatives, placing Japan at the center of its next ecosystem expansion effort.
Dogecoin plans Japan expansion
on a thursday Press release Dated January 8, House of Doge said it had agreed to a three-way cooperation framework with abc Co., Ltd. and ReYuu Japan Inc. The agreement is framed as a roadmap for “future collaboration,” rather than a single product launch, but details several lines of work that point toward regulated tokenization and payments-style integrations tailored to the Japanese market.
“This partnership reflects our continued focus on supporting the thoughtful and real expansion of the Dogecoin ecosystem,” Marco Margiotta, CEO of House of Doge, said in the statement. “Japan represents a natural and culturally aligned market for DOGE given its strong adoption of digital innovation and we are pleased to explore opportunities together with abc and ReYuu Japan that support responsible innovation, real-world utility and long-term ecosystem growth.”
House of Doge said the agreement outlines potential areas of cooperation designed to “leverage each party’s strengths” in support of ecosystem growth. The framework highlights efforts to promote and adopt stablecoins backed by gold assets, as well as regulatory-oriented work related to the inclusion of RWA tokens under Japan’s “green list.” It also references the establishment of a pooled fund within the Dogecoin ecosystem and driving the “next-generation Web3” through real-world use cases.
The inclusion of a “green listing” pathway is notable because it foregrounds compliance and market structure considerations rather than the meme-driven branding that has historically defined DOGE in the public imagination. At the same time, the statement does not specify which assets would be tokenized, what a gold-backed stablecoin would look like in practice, or whether any on-chain issuance would be directly tied to Dogecoin versus adjacent infrastructure.
The partners are positioned as complementary: ReYuu Japan is described as supporting business development and localization in Japan, while abc is presented as bringing “token economy design, smart contract development and regulatory alignment,” with a focus on RWA and compatible Web3 integration. House of Doge’s role is framed as ecosystem coordination and infrastructure investment, and the press release presents the partnership as part of a broader international strategy.
Together, the companies say they intend to support the “localized and responsible” expansion of Dogecoin-related initiatives in Japan, although the statement stops short of naming specific merchants, financial institutions, pilot programs or timelines.
House of Doge used the announcement to reinforce its broader narrative: that the next phase of Dogecoin is all about practical utility; payments, financial products and tokenization rather than purely cultural relevance. “House of Doge is the official corporate arm of the Dogecoin Foundation, committed to advancing Dogecoin as a decentralized and widely accepted global currency. By investing in the infrastructure necessary to integrate Dogecoin into everyday commerce, House of Doge is building secure, scalable and efficient systems for real-world use.”
He adds that its scope spans “payments and financial products to tokenization of real-world assets and cultural partnerships,” arguing that this is “the next era of crypto utility, where Dogecoin goes beyond the meme.”
At press time, DOGE was trading at $0.14276.
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