You didn’t play this game enough, so now they’re shutting down an entire studio.

You didn’t play this game enough, so now they’re shutting down an entire studio.

Netflix has quietly shut down Boss Fight Entertainment, the Texas-based studio behind mobile title Squid Game: Unleashed. The game had its moment in the spotlight, but apparently never achieved the great success that Netflix expected.

By the way, that’s the same game that was made free for everyone last December.

The closure was confirmed by co-founder and former CEO David Rippy, who said the team had “created a lot of games to be proud of” and thanked Netflix for the opportunity. Founded in 2013 and acquired by Netflix in 2022, Boss Fight was part of the streamer’s larger push into gaming, a space it hoped would help diversify revenue beyond shows and subscriptions.

A change ahead

The move signals a change in the way Netflix wants to handle gaming in the future. The company could now focus on party, narrative, children’s and mainstream titles, games that fit more naturally with its huge content library, a Reuters read the report.

Despite the studio’s closure, Squid Game: Unleashed and Netflix Stories will remain available on the platform for now.

The timing of it all is also interesting: Netflix co-CEO Greg Peters recently praised Squid Game: Unleashed during the company’s earnings call, calling it a model for the type of story-driven games Netflix plans to make internally.

Are you becoming too demanding?

Netflix appears to be tightening its control over what kind of games it wants to make and who can make them. The real test, of course, will be time itself: can they make us smile? Laugh? Cry?

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