X is launching a marketplace for inactive identifiers

X is launching a marketplace for inactive identifiers

Premium Plus and Premium Business users will soon be able to browse and request inactive usernames on the Market X Handle. Mangoes will be divided into two broad categories. Priority identifiers will be free and “often include full names, multi-word phrases, or alphanumeric combinations.” Rare mangoes, on the other hand, will be a paid option and “can range in price from $2,500 to well over seven figures, depending on demand and rarity.”

X does not treat this as a one-time benefit, but as an ongoing service to attract more paid subscribers. If you get a new handle, the old one will freeze. The company says it could eventually offer a retargeting option as a paid add-on. But the most important thing is that if ever downgrade your subscriptionYour account will revert to your original username and you will lose the access you gained from the marketplace.

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