European low-cost airline Wizz Air will trial the introduction of a premium seating product.
Known as ‘Wizz Class’, the proposal will include priority boarding and a carry-on bag that can be stored in the overhead compartment. Crucially, it will also allow customers to reserve a window or aisle seat with the middle seat unoccupied to have more space to move around.
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Since restarting after the pandemic, low-cost carriers around the world have moved away from the ‘pure’ low-cost model and adopted something closer to what incumbents offer. By simply covering the middle seat, Wizz avoids the need to retrofit the aircraft into a two-class layout and can return to traditional operations when necessary.
“We are ready to begin testing the introduction of “WIZZ Class”, a new format designed to meet the demand of WIZZ travelers looking for more space, comfort and faster departure from the plane,” said Silvia Mosquera, Commercial Officer of Wizz Air.
“The launch of WIZZ Class follows feedback from our growing number of business travelers who value low-cost travel options and prefer additional space during the flight.”
Testing will begin in December at five European bases: Bucharest, Budapest, London, Rome and Warsaw.
