Who was Pierre Robert? All About the 93.3 WMMR Radio Host Who Died

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Pedro Roberto was a legendary radio personality and fan favorite whose run with 93.3 WMMR in Philadelphia became one of the city’s most iconic stories. Born and raised in Northern California, Pierre began his television career in San Francisco before moving to Pennsylvania in 1981, where he landed his long-term contract with the station. Sadly, Pierre died in October 2025 at the age of 70.

Beasley Media Group, the parent company of WMMR, shared a statement confirming the news of Pierre’s death, calling him the “heart and soul” of the station.

“Pierre’s unwavering love of music and his deep connection with listeners made him one of the most enduring and beloved voices in radio,” said Caroline Beasley, CEO of BMG. “He will be greatly missed.”

While the exact cause of his death is still unclear, below we’ve compiled everything we know about Pierre’s life and career.

Pierre Robert was from California

Although he was best known as Philadelphia’s fan-favorite radio host, Pierre was actually from California. Born in the town of Truckee, the West Coast native drove across the country to Pennsylvania while driving a friend. The rest is history as he eventually became the host of WMMR-FM in 1981.

What started as a temporary opportunity became a lifelong home for Pierre. He began doing odd jobs at the station before earning a place on the airwaves, where his humor and voice established a lasting, unbreakable bond with listeners. His signed statement, “Greetings citizens!” became a daily anthem for generations of radio fans before dying in 2025.

Pierre started at a San Francisco radio station

As a California native, Pierre got his start in radio at a San Francisco station. He worked for 94.9 KSAN-FM, which was one of the country’s first progressive rock stations until it changed its tune to an Urban Country format. Pierre temporarily changed his on-air name to Will Robertson on 94.9.