The company accelerated its global expansion efforts, increasing year-to-date (YTD) revenue by 23 percent in Europe, the Middle East and Africa (EMEA) and 82 percent in Asia Pacific and Latin America (APLA) over the same horizon last year. Brooks’ unwavering focus on runners continues to strengthen its position on the global stage as the running category expands around the world.
Brooks Running posted its ninth consecutive quarter of year-over-year growth, with Q3 FY25 revenue up 17 percent, driven by double-digit gains across all regions and channels. EMEA revenue is up 23 percent and APLA is up 82 percent year-to-date. Strong footwear demand, immersive brand activations and product launches like the Cascadia Elite drove performance and market share globally.
The global running market continued to grow in the third quarter, driven by strong demand for running sports shoes. In the United States, where adult running shoes increased 13 percent in the third quarter, the company achieved the largest market share in domestic retail, Brooks Running said in a news release.
Year-to-date through the third quarter, Brooks held three of the six best-selling adult performance footwear styles in U.S. domestic retail. In France and Germany, where in the third quarter performance running footwear grew 9 percent and 23 percent, respectively, Brooks outperformed both markets with growth of 15 percent in France and 29 percent in Germany.
“Our entire global team wakes up every day thinking about the runner: how they move, what they feel, the experience they want and expect from their Brooks gear,” he said. Dan Sheridan, CEO of Brooks Running. “I am very proud of the way Brooks is performing, even against a backdrop of continued economic impacts and uncertainty. More and more people around the world are running and choosing an active lifestyle and Brooks is critical to their health and wellness goals.”
In the third quarter, Brooks launched five footwear styles in three core performance categories: cushioning, trail and speed, driving 17 percent year-over-year growth in footwear revenue. The brand also previewed the new Cascadia Elite, a shoe that has helped propel Brooks’ elite trail athletes to 12 first-place finishes and 30 podium finishes this season. Core franchises continued to post gains with Adrenaline GTS up 20 percent and Glycerin up 29 percent, while full-price products grew 21 percent.
Through his current relationship with runDisney, Brooks launched a limited-edition product at Disneyland’s Halloween Half Marathon weekend in September.
From the Brooks House of Mountains at Ultra-Trail du Mont-Blanc (UTMB) in Chamonix to the Brooks Hyperion Houseboat at the TCS Sydney Marathon, Brooks brought its unique energy to the global running community in the third quarter through a series of immersive brand experiences at iconic running events.
In Tokyo and Berlin, Brooks opened its exclusive Hyperion Houses, where runners could try new products and experience the brand in real life, the statement added.
Fiber2Fashion News Desk (SG)
