Upcoming changes to offers and trials for subscriptions in South Korea – Latest News

Upcoming changes to offers and trials for subscriptions in South Korea – Latest News

Starting February 14, 2025, new regulatory requirements in South Korea will apply to all apps with offers and trials for auto-renewing subscriptions.

To comply, if you offer trials or offers for auto-renewing subscriptions to your app or game, additional consent for your trial or offer must be obtained after the initial transaction. The App Store will help obtain consent by informing affected subscribers via email, push notification, and in-app pricing consent sheet, and asking their subscribers to accept the new price.

This additional consent must be obtained from customers within 30 days of the payment or conversion date to:

  • Free to paid trials
  • Discounted subscription offers to standard priced subscriptions

Apps that don’t offer a free trial or discounted offer before a subscription is converted to regular pricing are not affected.

More information about this regulation

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