The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies in 175 stores.
From time to time, we may need to adjust prices or your revenue due to changes in tax regulations or exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help ensure that prices for apps and in-app purchases remain consistent across stores.
Tax and price updates.
Starting May 16:
Your revenue from the sale of eligible apps and in-app purchases has been modified in Brazil to take into account the introduction of the 10% Contribuições de Intervenção no Domínio Econômico (CIDE) tax for developers located outside Brazil.
Starting June 2:
Prices for apps and in-app purchases will be updated for Brazil and Kazakhstan if you have not selected one of these storefronts as the base storefront for your app or in-app purchase.¹ Updates in Brazil also consider the introduction of the 10% CIDE tax.
If you selected Brazil or Kazakhstan as the base storefront for your app or in-app purchase, prices will not change. In other stores, prices will be updated to remain consistent with the chosen base price.
Prices will not change in any region if your in-app purchase is an automatically renewable subscription. Prices will also not change in stores where you manage prices manually instead of using automated price matching.
The App Pricing and Availability section has been updated in App Store Connection to show these upcoming price changes. As always, you can change the prices of your apps, in-app purchases, and automatically renewable subscriptions at any time.
Additional upcoming changes
Starting August 4:
All automatically renewable subscription price increases in Austria, Germany and Poland will require customers to consent to the new price for their subscription to continue to renew.
- Price increases scheduled with a start date of August 4: All customers must consent to the new price. If a subscriber disagrees with the new price or takes no action, Apple will continue to request consent approximately weekly via email, push notifications, and in-app messages until their subscription expires at the end of their current billing cycle.
- Price increases scheduled with a start date before August 4: The current notification criteria will remain in effect, even if renewal occurs after August 4 (for annual subscriptions, renewal could occur until August 2026). Review the criteria and note that consent may apply to customers depending on the size or speed of their price increases.
To help ensure a smooth transition, we recommend avoiding scheduling price increases with a start date between August 2nd and August 4th.
Learn more about how to manage your prices
View or edit upcoming price changes
Edit your app’s base country or region
Prices and availability start times by country or region
Set a price for a In-app purchase
Learn more about your earnings
View payments and proceeds
Discharge financial reports
¹Excludes automatically renewable subscriptions.
