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Sydney Sweeney is a woman of the people.
He proved this recently by giving people exactly what they want: that is, sensual thirst traps and affordable underwear.
Yes, in what might be the most obvious business move of all time, Sydney launched her own lingerie brand.
And she marked the occasion by modeling her products on Instagram.
Describing their business model in a press release, Sydney and her partners explained that they were honoring “Our four SYRNs: Seductive, Romantic, Playful and Comfortable.”
We assume the brand name is pronounced “mermaid” and we’re not sure why the first person is a noun and the rest are adjectives, but we think we see what Sydney is going for here.
Like Victoria’s Secret, it wants to offer its customers clothes they can wear to the gym, in bed, and everywhere in between.
Unlike Victoria’s Secret, however, Sydney and company want to offer products that fit all budgets. The press release notes that most styles will be available for under $100.
“I was in sixth grade with DD. I hated the bra I had to wear.” Sydney said in today’s announcement.
“When I bought my first cute bra that actually fit, I wore it in pieces. Designing for different bodies is a big part of SYRN.”
The press release noted that most items will be available in 44 sizes, from 30B to 42DDD.
“The secret is finally out…shout out to @syrn…This is lingerie you wear for YOURSELF, with no explanation or apology,” Sweeney wrote.
“SYRN is coming for you… sign up now for early access at SYRN.com. There’s so much more I can’t wait to show you.”
Regarding the different people associated with the brand, Sydney had this to say:
“I wanted to create a place where women could move between different versions of who we are.
“I love working on cars, I go water skiing, I dress up for the red carpet and then I come home to snuggle with my dogs. I’m not one thing, no woman is.”
Sydney has been one of the most famous people on the planet for some time now.
So it makes sense that she would follow in Kim Kardashian’s footsteps and use her influence to launch a clothing line.
Who knows? Maybe Sydney is on her way to becoming a billionaire like Kim.
Hopefully he can skip the whole Nazi husband part of Kim’s arc.
