Sara Tendulkardaughter of Indian cricket legend Sachin Tendulkarhas become a social media powerhouse. He has surpassed the match fee his father earned during his cricketing prime in the 1990s.
While Sachin’s fame was built on record-breaking cricket performances, Sara’s success is due to the newest playing field of the digital age – the influence of social media. With over 8.7 million followers on Instagram, she has become one of India’s most sought-after lifestyle influencers, leading premium brand partnerships across the fashion, beauty and travel sectors.
Sara Tendulkar: A rising star in fashion, lifestyle and digital influence
Sara Tendulkar has strategically built a personal brand that combines elegance, education and authenticity. Her Instagram account features fashion looks, wellness content and global travel diaries, all of which resonate strongly with India’s young and aspirational audiences.
Her collaborations include luxury fashion platform Ajio Luxe and Korean beauty giant Laneige, among others. In 2025, she was also announced as the face of Australia’s “Come and Say G’day” global tourism campaign, a project valued at over Rs 1 billion. The campaign further cemented Sara’s growing international recognition and positioned her as a global ambassador for Indian youth representation in digital media.
Beyond her role as an influencer, Sara has expanded her professional portfolio through modeling work and her business project, Sara Planners, an online brand specializing in customizable planners and diaries.
Despite her growing fame, Sara remains steadfast in her educational and philanthropic activities. She has a master’s degree in Clinical and Public Health Nutrition from University College London (UCL), demonstrating her academic depth beyond the glamor of social media.
She also serves as director of the Sachin Tendulkar Foundation, an initiative that focuses on children’s health, education and sports development across India.
Sara’s rise is emblematic of the changing dynamics of fame and income in India. During Sachin’s playing days, athletes earned mainly through sponsorships and match fees. Today, Sara earns between ₹25 lakh and ₹30 lakh per sponsored Instagram post. This remarkable figure is much more than the match fee his father earned during his cricketing days, estimated to be between Rs 90,000 and Rs 1.25 lakh per match.
Also READ: Sara Tendulkar picks her favorite memory from father Sachin Tendulkar’s career
A legacy reinvented for the digital age
While Sachin’s legacy in cricket remains timeless, Sara has created her own digital legacy, combining her family name with a contemporary touch. Her rise from famous girl to influential businesswoman demonstrates the evolution of opportunities in the digital economy.
As she continues to expand her brand globally, Sara’s success story marks a generational shift – from gaining fame through cricketing excellence to generating influence through digital storytelling and personal branding.
Also READ: A brother-sister bond for all ages: 5 adorable pictures of Arjun Tendulkar with Sara Tendulkar
