You can now set up catch-up offers (a new type of offer for automatically renewable subscriptions) in App Store Connect. Winback offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game. For example, you can create a pay-up-front offer for a reduced subscription price of $9.99 for six months, with a standard renewal price of $39.99 per year. Depending on your offer settings, Apple shows these offers to eligible customers in several places, including:
- Across the App Store, including your product page, as well as in personalized recommendations and editorial picks in the Today, Games, and Apps tabs.
- In your app or game.
- Through a direct link that you share using your own marketing channels.
- In subscription settings.
When creating recovery offers in App Store Connect, you’ll determine customer eligibility, select regional availability, and choose the discount type. Eligible customers will be able to discover redeemable offers this fall.
Configuration recovery offers
More information about recovery offers
