The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies in 175 stores.
From time to time, we may need to adjust prices or your revenue due to changes in tax regulations or exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help ensure that prices for apps and in-app purchases remain consistent across stores.
Price updates
On September 16:
- Prices for apps and in-app purchases¹ will be updated for stores in Chile, Laos and Senegal if you have not selected one of them as the basis for your app or in-app purchase.¹ These updates also take into account the introductions to value added tax (VAT) listed in the “Tax Updates” section below.
If you selected the Chile, Laos or Senegal store as the base for your app or in-app purchase, prices will not change. In other stores, prices will be updated to remain consistent with the chosen base price.
Prices won’t change in any region if your in-app purchase is an auto-renewable subscription, and they won’t change in stores where you manage prices manually instead of using automatic price matching.
The App Pricing and Availability section has been updated in App Store Connection to show these upcoming price changes. As always, you can change the prices of your apps, in-app purchases, and automatically renewable subscriptions at any time.
Learn more about how to manage your prices
View or edit upcoming price changes
Edit your app’s base country or region
Pricing and Availability Start Times by region
Set a price for a In-app purchase
Tax updates
As of August 29:
Your revenue from the sale of eligible apps and in-app purchases changed to:
- Laos: introduction of 10% VAT
- Senegal: introduction of 18% VAT
- India: 2% equalization tax no longer applies
Schedule B of the Paid Apps Agreement has been updated to indicate that Apple collects and remits applicable taxes in Laos and Senegal.
Starting in September:
Your income from the sale of eligible apps and in-app purchases will change to:
- Canada: Introduction of 3% Digital Services Tax
- Finland: VAT increase from 24% to 25.5%
Learn more about your earnings
View payments and proceeds
Discharge financial reports
1: Excludes automatically renewable subscriptions.
