Polymarket Chief Marketing Officer Matthew Modabber has confirmed plans to launch a native POLY token and airdrop, marking the company’s first official acknowledgment of the long-rumored tokenization.
The move comes as the prediction market platform hits record trading levels and attracts new institutional attention following a $2 billion investment from Intercontinental Exchange, the parent of the New York Stock Exchange.
Token Launch Confirmed as Prediction Markets Expand
“There will be a token, uh, there will be an airdrop,” Modabber said in the Degenz live podcast.
“We really pride ourselves on being the most complete company. We could have launched a token at any time, but we want it to have true utility and longevity, to be around forever. That’s what we expect of ourselves, and that’s what everyone in the space expects of us.”
Polymarket founder Shayne Coplan had teased the launch, but Modabber’s comments confirmed growing expectations across the crypto community.
He noted that the company’s current focus is to relaunch its app in the US, which recently received regulatory clearance after a suspension in 2022.
“Why rush a token if we need to prioritize the US application?” Modabber said.
Rising volumes and institutional support fuel optimism
Speculation about the airdrop has intensified. Traders suggest that allocations could depend on trading history. The announcement follows a surge in prediction market activity, with Polymarket and Kalshi recording volume of $2.9 billion and $1.4 billion last month.
Community data shows that Polymarket is home to 1.35 million active merchants. Only 0.5% of portfolios earn more than $1,000 and only 1.7% trade more than $50,000. Analysts say this spread means a potential POLY airdrop could reach hundreds of thousands if rewards favor active users.
A DeFi researcher at X wrote: “Polymarket could easily end up being the biggest airdrop ever.” They compared it to Pi Network’s $12.6 billion and Uniswap’s $6.4 billion, both milestones that reshaped crypto participation.
The company’s growth reflects Wall Street’s growing appetite for event-driven finance. ICE’s investment shows that major institutions now view prediction markets as risk pricing infrastructure Instead of gambling, BeInCrypto reported.
“The real value of prediction markets lies in quantifying what traditional finance cannot: political decisions, technological advances and geopolitical risks,” said Rachel Lin, CEO of SynFutures, in an interview with BeInCrypto.
Industry analysts consider the POLY token to be a natural step in Polymarket’s growth. Delphi Digital noted that new prediction market “terminals” (combining multiple venues, live data and AI analysis) could open up a business segment similar to the memecoin craze.
Still, regulation remains an obstacle. US agencies continue to debate whether prediction markets count as derivatives or bets. The lack of clarity could delay the full launch of the token.
For now, Modabber’s confirmation has sharpened the community focus and pushed prediction markets into mainstream finance. With new capital and user growth, the POLY token can redefine how markets value collective foresight.
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