Google has introduced a new search feature that allows users hide sponsored resultsoffering a cleaner and less cluttered browsing experience. The update aims to make navigation on Google Search more intuitive by reducing the visual impact of ads while keeping them clearly labeled for greater transparency.
According to the company, this change is designed to help users more easily focus on organic search results. Sponsored results will still appear in the same size and format as before, but will now include a clear label indicating that they are ads. For those who prefer a distraction-free experience, Google has added a dedicated section “Hide sponsored results” Button that can be activated to temporarily remove ads from view.
The company explained that internal testing showed that this new design improves the ability to navigate the top section of the results page. Despite the design changes, Google emphasizes that users will never find more than four text ads grouped together in a single section, maintaining the balance between advertising and user experience.
When active, all sponsored results are gathered into a single collapsible section. Users can simply tap the “Hide sponsored results” option to minimize this group, reducing visual clutter and keeping the focus on genuine search results. If you wish, the ads can be restored at any time by tapping the same button again. This toggle feature gives users direct control over how they view promotional content on the search results page.
The new labeling system also extends to other types of ad units that appear in Google Search results, ensuring consistency across all ad formats. This means that whether users encounter text-based promotions, shopping links, or other sponsored content, the same clear flags and hiding options will apply.
Google confirmed that this update is being implemented globallycoming to both the desktop and mobile versions of the search platform. With this addition, the company aims to make Google Search more adaptable to user preferences, offering greater customization and a smoother browsing experience.
Filed in . Read more about ads, Google, and Google Search.
