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Machine Gun Kelly has been mostly linked to the Fortnite universe with the help of a new emote. Additionally, during the preview of a yet-to-be-released song, he revealed the game’s collaboration. The artist’s true identity is Colson Baker, who discovered the soulful synth-driven track he had worked on with a digital preview and instantly got reactions from his most loyal fans, who are now demanding a full character look.
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In a short clip, Machine Gun Kelly showed the last gesture through which his character dances to an unreleased track from the game. The song’s lines, “Tell me when you’re waiting for me, Baby on the way, I’m stored,” and “Your name is a neon light, and the sky with darkness surrounds us,” evoke moody, atmospheric feelings that are significantly different from the artist’s latest pop-punk output. The video shows several Fortnite characters, including some inspired by the anime, doing the same dance in the game’s virtual world.
The collaboration was an instant hit from the perspective of the public and Machine Gun Kelly fans, with many of them asking for more Fortnite content from the artist. One user expressed their thoughts in a way they thought would resonate with many people by saying “Now we want the skin,” while another added “We need a skin and a full package, not just an emote! Please make it happen.” This call for broader representation in virtual reality indicates the close association between the artist’s brand and gaming culture.
One of the comments pointed out the musical aspect of the revelation; one person said, “Finally a gesture that doesn’t repeat the same 4 seconds,” suggesting they were impressed by the longer, more interesting audio clip. Another viewer commented on the unusual nature of the crossover, saying, “I don’t game, but seeing Naruto and other anime characters dancing to your song in this is cute. Congratulations.”
The partnership with Fortnite comes at a time when Machine Gun Kelly is heavily involved in multiple media activities: acting and fashion, which are almost on par with music releases. The association with the game serves as an extension of the artist’s brand-building tactics. The emotional transmission of the unreleased song fragment has also indicated next musical directions for the artist, perhaps hinting at a revival of the contemplative style he employed on previous albums like “Bloom.”
The issue of the announcement provoked some humorous reactions. One user referring to Machine Gun Kelly’s past rivalry said “And Eminem has 4 skins,” while another wrote “In 2018 this would have been a flex,” acknowledging the changing landscape of celebrity collaborations in video games. Despite these clever comments, the overall reaction was quite positive, with several users indicating that they would purchase the digital item without delay.
The strong connection that many listeners establish with the artist was demonstrated in a series of very personal responses. One person wrote: “I have upgraded our seats 2 different times so far trying to get my daughter as close to you as possible for your show on November 18th in Glendale AZ. It will be her 8th birthday. You are our absolute hero.” These are the types of messages that unequivocally indicate the strong bond between the artist and their audience, even when the collaboration remains virtual in nature.
I have a fortnite emoticon 🙌🏼 pic.twitter.com/kDCmrLwxpE
– mgk (@machinegunkelly) October 30, 2025
There seemed to be a few fans who were aware of Machine Gun Kelly’s unreleased songs when one person excitedly wrote, “I’ve been begging for years to hear the ‘it’s probably better if we never talk again’ song. This is it. I’m currently dying.” This suggests that the singer has probably been working on this particular song for a long time, possibly sharing it with a close circle before letting it out through the gaming platform.
In fact, the collaboration is very tactically oriented, perhaps one of the reasons why it is a reflection of broader trends in the entertainment industry, where video games are considered a strong medium for music distribution and artist promotion. The Fortnite developer has set it up specifically for this through various emotes and artist skins, not just through Travis Scott’s virtual concerts. In this case, Machine Gun Kelly is one of the other great artists who have already taken advantage of the potential that game integrations offer.
As the comments came in, they mainly talked about future potential, with suggestions like “Next time we need a festival season for you” and requests for more songs to be included in the game’s music modes. The huge and excited reception is an obvious indication of how much support an artist receives from their collaborations and how they can help completely different audiences find them.
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The Machine Gun Kelly emote in Fortnite marks another fruitful meeting point between the worlds of music and gaming, allowing fans to discover more immersive ways to interact with the artist’s creation while also elevating the artist’s digital presence. The transition of unreleased music into the mainstream is an indication of the evolution of his artistic direction. Machine Gun Kelly has also been exploring other creative avenues, including a recent performance on The Tonight Show that showcased his musical versatility. His fan base remains deeply engaged, as seen when he celebrated MGK Day with 2,000 bikers in Cleveland. While their recent song releases have generated mixed reactions, their connection with fans through gaming represents a new frontier in artist engagement.
