Fresh off the record signing of Alexander Isak from Newcastle United, Liverpool have added another big signing to their ranks, but this one leaves the field.
The Reds have announced iconic cap makers New Era as their official headwear supplier, marking the brand’s latest move into the world of football.
Founded in 1920 in Buffalo, New York, New Era has long been a staple in sportswear, creating hats for Major League Baseball, the NBA and beyond. Known for its cultural influence, premium craftsmanship and instantly recognizable designs, the company now turns its attention to Anfield.
To celebrate the new partnership, New Era and Liverpool have released a curated collection featuring a variety of exclusive styles, including the 9FORTY Curved Brim, 9FIFTY Snapback, Bucket Hat, 9TWENTY Unstructured, 19TWENTY Golfer, Trucker and Beanie.
Each piece comes dressed in the club’s famous colours, with double branding throughout the range and details such as the club crest, the year it was founded and even the lyrics of the anthem. ‘You will never walk alone’ proudly sewn in select designs.
Lee Dwerryhouse, senior vice president of marketing at LFC, saying: “We are excited to be working with New Era, an iconic brand with a rich history in headwear. Their experience and reputation in this space makes them a great addition to our retail offering, especially in a product category so important to our fans.”
The full Liverpool x New Era collection is now available exclusively through the club’s official store.
