Instagram/@lindsarnold
Lindsay Arnold Cusick gave a glimpse into her day filled with motherly duties, but her jewelry took center stage. The former ‘Dancing with the Stars’ professional dancer posted a video depicting the day she picks up and drops off the kids, runs errands, and eats the family’s favorite snack, Kodiak Cakes trail bars, all together; However, the snacks weren’t the only attention-grabbers of the day. The healthy, on-the-go lifestyle look was soon overtaken by a luxury bag that received a lot of comments and changed the entire discussion.
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In the video, Lindsay Arnold Cusick could be seen making snacks, dancing with her little one, and running to the post office. She says it’s the high-protein bars that keep her and her two daughters happy and busy. “These Kodiak Trailbars are my everyday choice for me and the girls,” he says in the video. “They are ideal for busy days.” But although loyalty to the snack brand was evident, most viewers’ interest was not in the food but in the elegant brown bag she carried on her shoulder while shopping.
Almost immediately after the video aired, comments poured in and price was the main topic of discussion. One follower unhesitatingly named the bag and its jaw-dropping price in the comment: “It’s the $4,200 Miu Miu Adventure Nappa bag, people. You’re welcome.” This one comment set the tone for the rest of the discussions. The shift in focus was so quick that it went from snack time to high fashion. One consumer who probably wasn’t even impressed by the brand responded to this comment by laughing and saying, “No one cares about the bars in the ad, just the $4,000 bag they can’t afford 😂.” This opinion was generally received because it highlighted the comical contrast between the down-to-earth maternal content and the luxury item.
There were many more similar comments that emerged all at once, but they all gave the same message. “Love the bag. Please share the link,” said one loyal follower. “I love the bag too. Please give us the link, thank you,” another asked. There was such demand that it created a common thread throughout, with viewers describing the bag as “beautiful,” “really cute,” and “🔥.” The piece that was meant to be nothing more than an accessory became the center of attraction, showing how a fashion choice can affect the discourse around a post.
More intriguingly, some comments managed to get back to the main topic of the post. One user tagged Lindsay Arnold Cusick as “the sweetest mom” and another complimented her daughter Sage’s dance. Someone just proclaimed, “I have to try those bars!! 😋.” Only one person in the crowd didn’t like that the snacks were from the partner brand, Kodiak Cakes, and that person received the response: “Don’t feed your kids these processed ‘energy bars’. Just give them fruits, vegetables, and meat🙏🙏.” The snack brand partner also chimed in saying that “a small snack is a necessity.”
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The final poster put Lindsay Arnold Cusick under the microscope and turned her into a Jules Verne-esque case study scenario about the enterprise of audience participation. The former professional dancer from ‘Dancing with the Stars’ wanted to show that no matter how real her life as a mother was, she continued to support the product she used. Still, the public’s attention was inevitably drawn to the high-end fashion item that was a representation of a very different side of their reality. The entire saga suggests that even within the most well-curated content, audiences will latch on to the details that resonate most with them, whether it’s a healthy snack or a four-thousand-dollar purse. The conversation moved from on-the-go nutrition to accessible luxury and aspirational style. Lindsay’s fashion choices often become topics of conversation, as seen in her recent vacation photos. It also recently celebrated an Allure Best of Beauty award for its sunscreen. Meanwhile, his former colleague Alan Bersten continues to share behind-the-scenes moments from the show.
