Delhi, India – Kajaria, India’s leading tile and bathroomware manufacturer, has unveiled its latest television commercial under the banner ‘Log Toh Poochenge Hi’, starring Indian cinema superstar Ranveer Singh and pan-India star Rashmika Mandanna. The new brand film is already generating widespread attention, further amplifying the campaign’s growing popularity among consumers and design enthusiasts alike.
Based on the idea that thoughtfully designed homes naturally attract admiration, the commercial positions premium tile and bathroom fixtures as effortless conversation starters. The film stars Ranveer Singh and Rashmika Mandanna as a successful army couple who host a high-ranking brigadier and his wife at their picturesque hillside home. Through discrete moments of appreciation, from outdoor trails and elegant living spaces to refined kitchen finishes and Kerovit bathroom accessories, the narrative subtly highlights the excellence of Kajaria’s design.
www.youtube.com/watch?v=lidmgWzL2yk
Combining warmth, pride, humor and friendliness, the TVC concludes with a powerful message: When you choose Kajaria Tiles and Kerovit bathroom amenities, appreciation is inevitable, because “Log Toh Poochenge Hi”.
Conceptualized as a high-visibility brand push, the campaign continues Kajaria’s strategy of combining celebrity-led storytelling with keen consumer insight to reinforce product aspiration, recall and credibility in India’s rapidly pre-immunizing real estate market. By seamlessly integrating tiles and bathroom fixtures within a cohesive narrative, the film further strengthens Kajaria’s positioning as a comprehensive premium home solutions brand.
Commenting on the association, Mr. Chetan Kajaria, Vice President, Kajaria Ceramics Ltd. said, “At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Onboarding Rashmika Mandanna along with Ranveer Singh reflects our commitment to building a strong cultural connect with homeowners across regions. We look forward to leveraging this powerful partnership to further strengthen our commitment to customers and inspire beautiful living spaces across the country.”
Commenting on the campaign, Mr. Rishi Kajaria, Managing Director, Kajaria Ceramics Ltd., said, “With ‘Log Toh Poochenge Hi’, we aim to elevate the brand conversation towards emotion and brand ownership, while showcasing modern design and uncompromising quality. Today’s consumers see their homes as an expression of identity, and Kajaria tiles and Kerovit bathroom amenities play a central role in enabling that aspiration. Bringing together the strength of Indian cinema Ranveer Singh and Rashmika Mandanna, together in a relatable story-driven narrative, allows us to strengthen Kajaria’s positioning as a complete premium home solutions brand and at the same time expand our reach in every corner of the country, especially in the southern markets.”
Ranveer Singh added, “What I love about this campaign is how relatable the idea is – when you build a house with care and great design, it naturally becomes special. The film shows that pride in a very fun and realistic way. Filming this with Rashmika was great, and I think audiences will really enjoy how the campaign puts smiles on faces.”
Rashmika Mandanna said, “This phase of life makes the idea of ’home’ even more special to me, which is why this film is very close to my heart. It beautifully captures how a home is not just about its appearance, but how it reflects your journey and the life you are building together. There is a lovely warmth to the story, and filming it with Ranveer brought such a fun and easy chemistry that I think audiences will really feel on screen.”
The TVC is being rolled out across television and digital platforms, supported by outdoor, print and cinema amplification. Kajaria expects the campaign to further strengthen the brand’s prominence in the premium category while driving cross-category adoption across tiles and bathware as it scales its integrated home solutions strategy.
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