Ahmedabad (Gujarat) [India]October 14: The 70th Filmfare Awards 2025 took place on Sunday at the EKA Arena in Ahmedabad, bringing together leading figures from India’s film and business sectors in a celebration of cinema and culture. The annual awards, organized by Filmfare, recognized performances and technical achievements across Hindi cinema. The event also marked the first edition of Filmfare held in Gujarat. Actors Shah Rukh Khan, Akshay Kumar, Karan Johar and Kajol were among several prominent names from the film industry who attended. From the business and industrial community. Dr. Rohit More was present at the ceremony, reflecting a growing trend of collaboration between India’s business and entertainment sectors.
Dr. More, who directs Aristocrat Rainwear and Just School Enterprise, and serves as the director of Dollar Garments, previously worked on brand collaborations involving several Indian cinema personalities such as Ranbir Kapoor, Akshay Kumar, Shraddha Kapoor, Kareena Kapoor Khan, Shahrukh Khan, Tiger Shroff, Bhaichung Bhutia and Deepak Chahar. Speaking briefly at the event, he said the business and creative industries are increasingly finding common ground. floor.
“Industries are converging. Today’s business leaders are engaging with creativity and culture in ways that go beyond commerce,” he said.
Observers say such participation by business leaders in major entertainment events underscores how India’s cultural economy is expanding beyond traditional borders.
In recent years, several Indian companies have partnered with actors and filmmakers for campaigns, sponsorships and social initiatives, a trend that highlights the integration of business strategy and creative influence.
In addition to the awards ceremony, the evening included live performances and special tributes to notable contributors to Indian cinema. The event attracted an audience made up of film professionals, corporate representatives and journalists.
First held in 1954, the Filmfare Awards are among India’s oldest and most renowned platforms that honor excellence in the Hindi film industry. The 2025 edition featured award categories spanning acting, directing, production design, music and technical achievements. The winners were selected based on the jury’s evaluation and audience votes. According to the organisers, the awards celebration in Ahmedabad was aimed at expanding Filmfare’s regional reach and celebrating Gujarat’s growing role in India’s media and creative industries. The event concluded with a closing ceremony attended by artists and guests from all over the country.
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