An anonymous reader quotes a report from The Guardian: In March, three months after being forced out of his position as CEO of Intel and sued by shareholders, Patrick Gelsinger took the reins of Gloo, a technology company built for what he calls the “faith ecosystem”: think Salesforce for churches, plus chatbots and artificial intelligence assistants to automate pastoral work and ministry support. […] Now the CEO and chief technology officer of Gloo (which is largely free from shareholder lawsuit), Gelsinger has made it a central mission Soft power promotes Christian business principles in Silicon Valleythe halls of Congress and beyond, armed with a raised war chest of $110 million. His call to action is also a speech in favor of AI aligned with Christian values: technological products like those created by Gloo, many of which are built on top of existing large language models, but adjusted to reflect the theological beliefs of users.
“My life’s mission has been [to] work on a piece of technology that would improve the quality of life for every human being on the planet and hasten the coming of Christ’s return,” he said. Gloo says it serves “more than 140,000 religious, ministry and nonprofit leaders.” Although its intended customers are not the same, Gloo’s user base pales compared to those of the titans of the AI industry: around 800 million active users trust ChatGPT every week, not to mention Claude, Grok and others.
[…] Gelsinger wants faith to permeate AI. He also spearheaded Gloo’s Flourishing AI initiative, which evaluates the effects of large language models on human well-being across seven variables, essentially measuring whether they are a force for good and for users’ religious lives. It is a system adapted from a Harvard research initiative, the Human Flourishing Program. Models like Grok 3, DeepSeek-R1, and GPT-4.1 earn high marks, 81 out of 100 on average, when it comes to helping users resolve financial issues, but underperform, around 35 out of 100, when it comes to “Faith,” or the ability, according to Gloo metrics, to successfully support users’ spiritual growth. Gloo’s initiative has not yet visibly attracted the attention of Silicon Valley. A Gloo spokesperson said the company is “starting to collaborate” with prominent AI companies. “I want Zuck to care,” Gelsinger said.
