Rishikesh (Uttarakhand) [India]October 16: EMIAC Media’s UrbanAura curated the season’s cultural highlight at AIIMS Rishikesh, India’s premier medical institute. Over five intense days, more than 12,000 students exchanged robes as Pyrexia 2025 turned lecture halls into lyrical halls and the main grounds into a purpose-built festival arena.
This wasn’t just a lineup thrown on a stage; It was a comprehensive experience in which selection, security, production and content were synchronized to create a festival that felt like a large stadium but close to a campus.
See more behind-the-scenes moments and upcoming experiences on Instagram: UrbanAura.Live.
The headliners: voices that captivated the crowd
Star Power delivered exactly what students were looking for, moments worth losing your voice for. B Praak opened like a spotlight in the heart, driving the field into a chorus before the first hook landed. Mohit Chauhan followed with rock poetry that was personal to everyone at once, each chorus rolling across the grass like an internal memory.
Aditi Singh Sharma kept the pace without losing control, balancing grit and glamor at the same time. Aaryan Banthia brought clean, guitar-centric storytelling that fit perfectly into Gen Z playlists.
And as the night deepened, DJ TRON3 and Dual Vibes DJ spliced together edits of house, pop and desi in a long, late-night continuum that made newbies feel like front-row regulars and seniors like dancefloor historians.
The line-up of artists that illuminated Pyrexia 2025
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Day 1: Aaryan Banthia set the tone with a soulful guitar-driven narration.
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Day 2: Aditi Singh Sharma kept the pace going.
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Day 3: B Praak opened hearts with powerful ballads.
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Day 4: The timeless rock poetry of Mohit Chauhan.
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Day 5: TRON3 and Dual Vibes turned the night into a non-stop dance, while Progressive Brothers capped off with their signature high-energy set.
Each day built on the last, making Pyrexia an unmissable five-day musical journey.
Healing: fit, flow and feel
Great festivals are designed, not guessed. The UrbanAura team mapped the performers to the natural rhythm of campus life, singalongs at dusk as the day softened, dance therapy at midnight as the energy peaked, and a closing night catharsis that tied the story together. The contracts were clear, the participants were clear, and the hospitality seemed human.
The trips and stays were choreographed from the airport to the green room, so the artists took the stage fresh, not exhausted. In short, UrbanAura didn’t just hire talent; they cushioned, sequenced and safeguarded the journey so that the excitement remained on stage and the friction disappeared from view.
Performance Art: Built to Look Good, Built to Breathe
The production reflected the institute’s DNA, clean lines, surgical symmetry and LED architecture that breathed with the music rather than shouting over it. The sound was tuned for warmth and intelligibility, so vocals felt close, bass hugged rather than hammered, and nothing screeched under pressure.
The lighting arcs followed the narrative of each set, exchanging random strobe storms for color journeys that supported the song.
Students: from audience to co-creators
Pyrexia gave the campus more than a front row; gave him a voice. Pre-festival workshops on dance, indie vocals, and DJ basics put student talent on the grid with real time on stage where it’s best suited. Sustainability remained practical and visible through steel water stations and waste sorting, backed by shout-outs from artists who made green behavior attractive, not preachy.
The food and drinks were designed to be quick and convenient, easy to transport, easy to carry in your pocket, and the merchandise took a medicine-music mix route that looked as good in an OPD hallway as it did in a Sunday coffee shop.
Brand integrations that improve experiences
The sponsors lived within the story and not on top of it. Tasteful photo opportunities and interactive little nooks were placed along nature walking trails, inviting, not disruptive. Medical-themed installations, a heartbeat tunnel, anatomy-meets-art murals, and AR filters turned the hallways into content without taking attention away from the performance. The show remained the hero; the love for the brand continued because it felt earned. Chupa Chups and Triggr added their distinctive touch, adding flavor to the moments.
Numbers: scale with meaning
Five days gave the festival room to breathe, a warm build, a clear peak and a satisfying close. More than ten artists offered variety without breaking the identity of the event. More than 12,000 students created the energy of the stadium while the configuration preserved the intimacy of the campus.
And zero major incidents demonstrated a simple truth: design always beats luck, especially at a scale that only AIIMS Rishikesh can accommodate.
Why it worked: a simple manual
Pyrexia worked because each choice respected the craft. The right voices were gathered at the right times, the location was beautifully photographed, and the backbone—permitting, security, and logistics—remained invisible but shielded.
EMIAC Media’s UrbanAura didn’t just put on a show; They built a model: design for pleasure, design for safety, and orient every decision toward joy. This is how a party becomes folklore.
If you’re ready to turn your campus or brand story into the next unforgettable chapter, let’s talk. Contact Query@urbanaura.in | +91 9352854656. Always ready to create festivals that feel as alive as Pyrexia 2025!
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