The DOGE crypto community has scored a significant victory, and this time, it’s not just on the blockchain. Dogecoin, the iconic meme currency backed by a global online movement, is about to make its mark on European football. The Shiba Inu logo, synonymous with the playful yet powerful Dogecoin brand, will soon appear on the t-shirts and stadium banners of Italian Serie C club US Triestina Clacio 1918.
The deal, orchestrated by House of Doge and Brag House Holdings (NASDAQ: TBH), cements Dogecoin’s entry into one of the most popular sports in the world. However, beyond the memes and marketing, could this partnership propel Dogecoin towards mainstream recognition and potentially affect the price of DOGE?
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From the blockchain to the field
House of Doge, the trading arm of the Dogecoin Foundation, announced earlier this month that it had acquired a majority stake in US side Triestina Calcio 1918, making it one of the first crypto-linked entities to acquire ownership in a European football club. The partnership featured Dogecoin’s Shiba Inu logo prominently on the team’s primary jerseys, with additional branding on secondary kits, shorts, and stadium LED boards.
GREAT GOAL: The DOGE logo will appear on the shirts of the Italian soccer club US Triestina Calcio 1918. pic.twitter.com/WCaKvbJYHl
—CoinDesk (@CoinDesk) October 30, 2025
The collaboration goes beyond sponsorship; it’s about bringing the DOGE spirit into real-world culture. The Dogecoin logo will also appear on the club’s stadium banners, press conference backgrounds, and promotional materials. Guarantee the visibility of the currency in the media and social platforms. For a coin that was born as a joke in 2013, it’s a surreal coming full circle moment: DOGE is now not only part of global pop culture, but also an official emblem of a century-old Italian football club.
The sponsorship will run through the 2025-2026 season and continue through the 2026-2027 season, providing Dogecoin with sustained exposure across Europe. House of boast General Director Lavell Juan Malloy II described the measure “Symbolic of a movement where community, technology, and real-world ownership intersect,” suggesting that DOGE’s cultural power may be key to bridging the gap between cryptocurrencies and mainstream entertainment.
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How Could Dogecoin Football Affect DOGE Price?
From a market perspective, the partnership comes at an exciting time for
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Dogecoin
2.45%
Dogecoin
DOGE
Price
$0.1860
2.45% /24h
Volume in 24 hours
$3.16 billion
Price 7d
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More information
. While the meme coin remains one of the most recognized cryptocurrencies globally, its price has struggled to regain its 2021 highs of $0.73, instead trading around $0.185 at the end of October 2025, still down 75% from its peak.
(Fountain – CoinGecko)
However, DOGE continues to outperform many altcoins in terms of brand visibility and user adoption.
On the daily chart, the price has formed a large ascending channel, in which the current price stands at the support level of $0.185. The RSI indicator is below 40, approaching oversold territory, combined with the MACD turning positive, suggesting renewed interest in prices. A possible scenario in that situation would be to reach the upper range of the channel, which will shoot the price to $0.32, acting as resistance.
(Fountain – TradingView)
If that does not happen and a breakout occurs, we can examine the next possible resistance at the $0.1 price level.
Whether this will lead to a lasting rally in DOGE prices remains to be seen, but one thing is certain: Dogecoin’s presence in Series C has already scored a goal for crypto culture. The world’s favorite meme coin has just found its next playground, and fans of both football and cryptocurrencies are here to take advantage of it.
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Key takeaways
Dogecoin is taking the Italian football scene by storm.
Will DOGE price rise to $0.32?
Dogecoin Post Prepares to Sweep Series C: US Triestina Calcio Sponsored by DOGE? first appeared on 99Bitcoins.
