Customer experience (CX) continues to be a determining factor in business success. In a digital-first world, even a single poor interaction can lead customers to seek out competitors, contributing to an estimated $1.6 trillion in annual losses in the United States alone. On the other hand, exceptional omnichannel experiences build trust, deepen loyalty, and turn customers into lifelong advocates.
Perficient included in IDC Market Glance: Customer Experience Services, 2025
We are proud to share that Perficient has once again been included in the IT Service Providers category in the IDC Market Glance: Customer Experience Services, 2Q25 report (doc #US52469525, June 2025).
According to IDC, “Agentic AI and GenAI are making inroads into marketing and sales technologies and services, starting with a pragmatic focus on automating, improving, and scaling existing business processes and offerings. New AI-based business models have not yet emerged, but AI is already putting pressure on disrupting existing CX services.”
Embracing an AI-first future
As part of our AI-first business mission, Perficient is committed to helping organizations harness the power of artificial intelligence to revolutionize customer experiences. From using generative AI in content creation and virtual agents, to intelligent automation and predictive analytics, we are enabling businesses to unlock new levels of personalization, efficiency and growth.
Strategy meets innovation
Our strategists use Journey Science, a core component of our Envision Framework, to help clients identify opportunities, define a customer-centric vision, and build a prioritized roadmap for transformation. This approach ensures that every touchpoint is optimized to deliver seamless, personalized and measurable experiences.
Operationalize CX with data and AI
The future of CX is rooted in customer obsession and we help you execute that vision. By combining deep customer insights with AI-powered tools and data-driven strategies, we enable organizations to deliver extraordinary value at every stage of the customer journey.
Ready to improve your customer experience strategy? Explore how Perficient’s AI-powered approach and CX expertise can help you drive measurable results: Customer Experience + Digital Marketing Services | competent
