As artificial intelligence continues to reshape the digital landscape, organizations are seeking clarity on how to strategically integrate AI into their digital experience platforms (DXP). In his latest report,The impact of AI on digital experience platformsForrester explores how DXP vendors are incorporating AI agents to optimize experience operations and expand toolsets, from co-pilots to code generators. Perficient was proud to contribute his DXP and AI expertise to this investigation, joining he group of vendors and service providers interviewed for the report.
Why AI belongs in the DXP conversation
Today’s technology leaders face a growing challenge: delivering consistent, personalized experiences across a fragmented landscape of devices, channels, and customer expectations. DXPs are uniquely positioned to address this complexity. As Forrester notes, DXPs are rich in customer interaction data, support high-value business outcomes, and serve a diverse set of professionals, all of which make them fertile ground for AI innovation.
And Perficient experts agree that DXPs are a great place to start when it comes to integrating AI into experience delivery.
“Marketing and IT leaders are under pressure to deliver personalized omnichannel experiences at scale, and that’s exactly where DXPs shine. By embedding AI at the core of these platforms, clients can unlock the full value of their customer data and optimize operations across content, commerce and campaigns,” he said. Mark Polly, Competent Director, Customer Experience Platforms.
Agent AI ushers in a new era of experience operations
The report highlights the increase in AI agent and how these intelligent agents operate within DXPs to automate tasks, answer questions, and optimize workflows. These agents are transforming the way marketers, developers, and content creators interact with their platforms, reducing friction and accelerating time to value.
Perficient’s experience with orchestration tools and AI agents reinforces this trend. While many vendors offer orchestration capabilities, Perficient often helps customers integrate these tools into their broader technology ecosystem.
“For marketing and IT leaders, true orchestration goes beyond linear workflows; it’s about integrating platforms like AEM and Optimizely to create a dynamic, responsive system. This integration is the key to driving operational efficiency and gaining the unified insights needed for greater customer engagement. AI agents play a critical role here, transforming those rigid workflows in the real-time orchestration that the modern customer journey demands. Adoption is still in its early stages. “That’s where we help clients build strategic advantage.” said Perficient’s director of digital strategy, Grant Davies.
Emerging use cases for GenAI in DXP
From brand-conscious content creation to code generation and experimentation, GenAI It is also rapidly expanding its presence in DXP environments. Vendors like Adobe, Sitecore, and Salesforce are launching co-pilots and agents that enable users to create, test, and optimize experiences with unprecedented speed and accuracy.
Perficient is already helping customers explore these capabilities and align them with business objectives.
Polly said: “We’re seeing real momentum around GenAI use cases at DXP, from creating brand-consistent content to intelligent experimentation. These capabilities aren’t just flashy features; they’re solving real business problems, like reducing time to market and improving conversion rates. The key is aligning AI with measurable outcomes and ensuring strong governance.”
Strategic adoption requires solid foundations
Successful adoption of AI in DXPs requires more than just technology. Organizations must invest in robust databases, human oversight, and change management to ensure responsible and effective use of AI. These are areas where Perficient continues to guide its clients with strategic consulting and practical implementation.
We believe that our inclusion in the research for the Forrester report,The impact of AI on digital experience platformsreflects our deep experience in helping enterprise customers implement and optimize DXP. Whether integrating predictive analytics, implementing cognitive co-pilots, or improving data governance, Our teams are leading the way to enable AI-powered transformation..
We are honored to be interviewed for this research and proud to contribute to the evolution of the debate around AI in the digital experience. If you are exploring how to incorporate AI into your DXP strategy, we invite you to connect with us and keep the conversation going.
Access the report here (available to Forrester subscribers or for purchase).
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