Perplexity has announced that its AI-powered browser, Kiteis now available free to all users. Previously restricted to premium subscribers paying $200 per month under the Perplexity Max plan, the browser has gone from a paid service to a universally accessible tool. The company says Comet will remain free indefinitely, positioning it as a direct competitor to established browsers like Google Chrome.
Launched in July 2024, Comet is differentiated from traditional browsers by location artificial intelligence at the center of its design. It integrates Perplexity AI Search Features and includes a built-in personal assistant described as “traveling the web with” users, rather than functioning as an add-on feature. This AI companion is intended to streamline online navigation and support practical tasks such as shopping, travel planning, and personal management, with the goal of improving productivity.
Initially, access to Comet was very limited. Early users had to sign up for the expensive Max plan, which was then expanded to certain Pro subscribers and people invited from a waiting list that the company said grew to millions. By removing subscription barriers, Perplexity aims to expand its reach and establish Comet as a top choice in the competitive browser market.
In addition to making Comet free, Perplexity has detailed the release of Comet Plusa subscription-based feature introduced in August. Comet Plus offers curated news content through partnerships with major media organizations, in a model reminiscent of Apple News Plus. Current editorial partners include CNN, Condé Nast, Fortune, Le Figaro, Le Monde, The Los Angeles Times and The Washington Post. Access to Comet Plus is included with existing Perplexity Pro and Max subscriptions, while other users can purchase it for $5 per month.
The move highlights Perplexity’s broader ambition to redefine how people interact with the internet. Its strategy reflects a growing industry trend, with several companies incorporating artificial intelligence into web browsing. Google has integrated its Gemini AI into ChromeThe Browser Company has introduced day inside your Arc browser, and Opera has launched Neonyour own AI-powered browser.
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