Cleverly redesigned to elevate everyday comfort for modern customers
New Delhi, Delhi, India – Bringing a new spin to home aesthetics, Signify (Euronext: LIGHT) has launched a new campaign featuring its powerful range of Ecolink BLDC fans, starring actress and brand ambassador Rashmika Mandanna.
The new campaign highlights how Ecolink fans seamlessly combine design, style and performance, reflecting the growing consumer preference for smart, expressive and design-driven living spaces. The campaign taps into the evolution of today’s consumers, who increasingly view everyday appliances as an extension of their personal taste and lifestyle.
Set in elegantly designed dream environments, the film captures the essence of refined design and innovation, reinforcing Ecolink’s role in redefining spaces. Each frame highlights attention to detail, from sculpted shapes and elegant finishes to the fluidity of effortless movement, seamlessly combining design and performance.
Speaking of the campaign launch, Nikhil Gupta, Chief Strategy and Marketing Officer, Signify, Greater India said: “With Ecolink, we aim to bring performance, style and sustainability to every home with our products, such as our well-received BLDC series of fans. Our ‘Fans Reimagined’ campaign reflects the understanding of today’s consumers, who are looking for products that are efficient, lifestyle-oriented and designed for them. It marks an important step in strengthening Ecolink’s position as a brand that champions smart design and innovation. Partnering again with our brand ambassador, Rashmika Mandanna, allows us bringing this vision of smart, sustainable living to life.”
Rashmika Mandanna said: “I’m really excited to be part of the Ecolink campaign again, working with Signify is always fantastic. What really stands out to me is how these fans combine efficiency with thoughtful design, efficiency and performance, making them a beautiful addition to any home.”
The Ecolink fan range offers high speed performance with an industry-first design with superior air delivery, powered by advanced energy efficiency technology. Designed to meet changing consumer desires, the range features BLDC technology in models such as AiroElevate, AiroQuad, AiroJewel and AiroGeometry. Each fan comes with a 5-year (3+2) warranty. The campaign further illustrates how the Ecolink series of fans can turn everyday spaces into a joyful and expressive environment. The conceptualization of the campaign is in charge of Hashtag Orange.
This campaign will be available on YouTube, Instagram, Facebook and social media channels.
Link to the campaign: youtu.be/WZ0iwRyJvUE
About Signify
Signify (Euronext: LIGHT) is the global leader in lighting for professionals, consumers and the Internet of Things. Our Philips products, Interact systems and data-driven services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of 6.1 billion euros, approximately 29,000 employees and a presence in more than 70 countries. We discover the extraordinary potential of light for brighter lives and a better world. We have been on the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies evaluated. Signify news can be found in the newsroom, on LinkedIn and Instagram. Information for investors is located on the Investor Relations page.
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