Instagram/@bethennyfrankel
Influencer and reality TV star Bethenny Frankel has sparked a lot of interest among her fans by unveiling an expensive-looking Hermès bag that she says will “break the internet” like no other before. The businesswoman showed off her latest acquisition in a video, promising a luxurious look for a mere fraction of the designer price.
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With typical fast pace, Bethenny Frankel performed what she called “the Lord’s work,” letting the audience in on a bag similar to the Hermès Garden Party. The taupe bag was shown and she enthusiastically described its details. “This is the bag that will revolutionize the Internet,” he proclaimed in his video. “I can put a lot of things in it and it’s still considered small.” He was quick to inform everyone that this is not a knockoff and pointed out that Hermès has a leather style, but it doesn’t usually have the Kelly clasp that is so noticeable on this piece. The most surprising fact? This almost same style is available for around $40 instead of thousands for the original. “It’s incredible,” he said. “I just bought two shades of Hermès. You’re welcome.”
Immediately, the comments section transformed into a virtual shopping area where users discussed among themselves different types of affordable luxury alternatives and shared their stories. One comment came from a user who had gone from expensive designer parts to cheap ones and had to go through the process. “I was a designer bag addict,” the user referred to her past, “but my Chanel was a turning point for me. That expensive look can be done easily and cheaply without thousands of dollars!…” The original commenter also indicated her source of the cheap bags and praised their quality. “I had a great experience,” he responded to someone else’s curiosity. “Even my husband thought it was straight from the boutique!” The entire chat illustrates that the number of customers who prefer the luxury look without paying the luxury price is growing. Frankel is the one who can guide them through his business knowledge.
Another person joined the conversation by praising their supplier and spoke of the service in terms such as “@auraluxedubai’s craftsmanship and finish is simply impeccable 🤍.” Therefore, the discussion about quality alternatives became thicker because of this. User interaction has revealed a community informed about the replica market that is, at the same time, open to sharing its discoveries. One user admitted: “Thank you, I’ve also been looking for a supplier like this. I tried one before but my experience wasn’t great,” which shows the demand and also the trial and error aspect of the replica market.
Frankel’s Instagram post sums up the core of her brand: a savvy businesswoman revealing her discovery to the public. She has been involved in various businesses such as the Skinnygirl brand, real estate investments and in all these cases. She has only increased market opportunities and shared knowledge with her audience. The story of the bag is another example of the same line of thinking: she has placed herself in the role of trendsetter and at the same time benefactor of her followers. Public comments have indicated very clearly how successful this strategy is because users not only interacted with the post but also talked to each other and shared tips on where to get the same or similar items.
This revelation comes as many people are reconsidering their purchases due to the high cost of living. The comments were very strong about the existence of a market for disguised luxury products, especially if accompanied by a personal recommendation from a famous person like Frankel. The directness of his communications combined with his inspiring enthusiasm gives the recommendation the credibility that corresponds so well with its audience. She doesn’t just bring a product: she shares her feelings with the audience about how excited she is about a discovery that she thinks will be a delight to her followers. His recent revelation about pasta also captivated his audience.
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It remains difficult to determine whether this bag will truly “break the Internet,” but the reviews surely indicate that Frankel can still create a buzz and a rush of purchases. Bethenny Frankel continues to be a dominant force in the media landscape. Additionally, his philanthropic efforts, such as BStrong’s recent relief mobilization for Jamaica, show his commitment to leveraging his platform for good.
