Popular K-pop idol and K-drama actor Cha Eun Woo began his mandatory military service on July 28, 2025 and is currently serving in the military band of the Republic of Korea Army. On November 4, 2025, news emerged that his phone number had been leaked, causing many fans to call him. Many even shared screenshots of their calls with him, exposing the phone number. This sparked a frenzy, with many expressing concern over the breach of privacy involving the artist and his agency’s alleged failure to protect him. Here the truth about the viral incident is revealed.
Was Cha Eun Woo’s phone number really leaked?
After Cha Eun Woo’s alleged phone number was shared on social media, many fans called him and heard him reply “Hello?”, a move that sparked an online frenzy. They shared the clip on social media along with contact information, prompting more fans to dial the number. Some fans were delighted to have access to such personal details about their favorite Korean star, while others criticized the original poster for not respecting the artist’s privacy. However, after some time, it was revealed that Cha Eun Woo’s short message was actually pre-recorded and a publicity stunt.
The alleged leak of true beauty The star’s phone number was not a real security breach but rather a promotional strategy for her new album. OTHERS. On November 4, 2025, Cha Eun Woo posted the phone number (070-8919-0330) on her official social media with the message, “Call me now, before the sound goes out.” The number led to an ARS (automatic response system) where fans could hear him say “Hello?” However, what they didn’t know was that they were not conversing with him in real time, but rather were listening to a voice recording.
Why did Cha Eun Woo’s agency Fantagio create the hoax about her phone number?
Cha Eun Woo’s agency Fantagio created a buzz around her phone number to generate interest in her latest music offering. OTHERS. Since he is not available to attend shows and interviews to promote the album in person, his management label has adopted this unique interactive marketing campaign. It was designed to foster an intimate and emotional connection with fans ahead of his next solo album, scheduled for release on November 21, 2025.

How did fans react to Cha Eun Woo’s phone number being leaked?
When the fake phone number leak initially surfaced on social media, many fans went into a frenzy, believing that their real number had been compromised. Once it became clear that the number was a promotion for the Automatic Response System (ARS), fans became very excited and appreciated the intimate and unique marketing tactic. They immediately began calling the number provided, eager to hear his voice. Those who reached out and heard her recorded voice shared their ecstatic reactions online, with comments such as “Your voice is like heaven.”

Many fans expressed frustration after receiving a busy signal due to high call volume. This increased the sensation and generated a wave of humorous posts on social media, with some jokingly asking, “Why can Eun-woo talk? Let me talk too.” The campaign was widely hailed as a novel, emotional and clever marketing strategy. However, some expressed concern about what would happen if the phone number actually belonged to a real person. But the possibility of this happening remains low to none as Fantagio must have checked this before moving forward with the promotional plan.
What do you think about Cha Eun Woo’s fake phone number being leaked for promotional purposes? Let us know.
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