The ambitious megaproject, which is being built on Egypt’s Mediterranean coast, has been named the “new face” of the Egyptian Riviera and promises to be a year-round coastal hub.
A futuristic £160 million city is emerging along Egypt’s Mediterranean coast – a dazzling megaproject designed to compete with Europe’s top tourist destinations including Spain, Italy and Greece.
The new city of El-Alamein, as it is officially known, is being hailed as the “new face” of the Egyptian Riviera: a year-round coastal destination boasting pristine white sand beaches, crystal clear waters and average November temperatures of around 24°C.
The bold venture aims to transform Egypt’s northwest coast into a beacon of international tourism and modern urban living.
Located within the governorate of Marsa Matruh, about 60 kilometers along the Alexandria-Matrouh international highway, the metropolis spreads over almost 49,000 federal areas (about 200 million square meters).
Once completed, it is expected to house nearly three million residents and become one of the most advanced cities in the Middle East, the Express reports.
The first stage of the project, already underway, includes housing for around 400,000 people. Egyptian officials have revealed grand plans for New El-Alamein, a fully integrated city combining residential, cultural, tourism, industrial and research districts.
The vast development will feature international hotels, luxury resorts, a private university and even two buildings reserved for the President and Cabinet.
The city’s infrastructure, including water treatment plants, sewage systems and smart electrical grids, is being jointly developed by Egypt’s Urban Communities Authority and the Armed Forces Engineering Authority.
The new city of El-Alamein will be divided into tourist, historical and residential zones, offering everything from five-star resorts to family homes and stylish modern apartments. Its boardwalk will feature an international promenade that will stretch for miles, filled with restaurants, cafes, shopping centers and entertainment venues.
At its heart will be the City of Culture and Arts, a sprawling complex that will feature a Roman-style theater, an opera house, a cinema and production studios, positioning New El-Alamein as a cultural landmark and tourist magnet.
The project also aims to alleviate demographic pressure on Cairo, creating a sustainable urban alternative powered by smart transportation systems and renewable energy.
More than 30 developers have already been granted permission to build more than 30,000 hotel rooms as part of the first phase, which is already underway.
Described by officials as a “game-changer for the Mediterranean”, New El-Alamein seeks to redefine Egypt’s northern coast, proving it can rival Europe’s coastal gems with sun, luxury and modern living just hours from the UK.
