For the first nine months (9M) of 2025, Marimekko’s net sales grew 5% to €134.8 million (~$156.4 million), driven primarily by wholesale gains in Europe and the Asia-Pacific region, along with retail growth in Finland and Scandinavia.
Finland’s Marimekko Corporation has reported an 8 percent increase in net sales for the third quarter of 2025 to €50.8 million (~$59 million), driven by strong wholesale demand in Finland and abroad. Operating profit increased 13 percent to €12.5 million (~$14.5 million). For the nine months to 2025, sales increased by 5 percent to €134.8 million (~$156.4 million). The company expects continued growth in 2025, led by expansion in Asia.
Operating profit in 9M amounted to 23.1 million euros, with a comparable margin of 17.5 percent, compared to 17.6 percent in the previous year. Net profit increased modestly to 17.4 million euros and earnings per share stood at 0.43 euros, Marimekko said in a press release.
Cash flow from operations in the 9-month period reached €12.1 million, while investments increased 23 percent to €2.2 million, reflecting the continued expansion of Marimekko stores and digital upgrades. The company maintained a healthy equity ratio of 57.9 percent and leverage of 21.5 percent, indicating financial stability.
“The growth in Finland was partly supported by non-recurring promotional deliveries in domestic wholesale sales, which in the comparison year were mainly focused on the first half of the year. In July-September, our omnichannel retail sales were on par with the good level of the comparison period: sales in Scandinavia and Europe increased, while retail sales in Finland fell short of the strong comparison period,” he said Tiina Alahuhta-Kasko, President and CEO of Marimekko Corporation.
“Cumulative retail sales also increased in Finland in January-September. Total net sales in Finland grew by seven percent in the third quarter, while international net sales increased by eight percent,” Alahuhta-Kasko added.
The company opened one new store in Taipei and six pop-up stores across Asia during the third quarter. The brand also launched its first online store in French, ahead of the October 2025 opening of a flagship store in Paris’ Le Marais district.
In Asia, Marimekko’s strategy remains focused on deepening its presence in the market, with plans to open between 10 and 15 new stores and shop-in-shops in 2025.
Marimekko expects full-year 2025 net sales to exceed 2024’s €182.6 million, with a comparable operating profit margin of 16 to 19 percent (2024: 17.5 percent). The company foresees stable performance in Finland and international sales growth, especially in Asia.
The outlook remains cautious amid geopolitical tensions, rising tariffs and supply chain disruptions, which may weigh on consumer confidence and purchasing power. Marimekko continues to mitigate cost pressures through operational efficiencies and early procurement engagements with suppliers, the statement added.
While licensing revenue is expected to fall below the record level in 2024, the company maintains its long-term growth strategy, emphasizing Asia-Pacific expansion, omnichannel retail and brand-building initiatives.
“At Marimekko, we believe that the winning brands of the future will be determined in challenging market conditions. We will continue our determined work and investments to expand the global Marimekko phenomenon and scale our profitable growth. Our good financial position and the positive development of our business provide us with excellent premises for this,” concluded Alahuhta-Kasko.
Fiber2Fashion News Desk (SG)
