5 Fall Makeup Trends You Should Try for 2025 – Prime Women

5 Fall Makeup Trends You Should Try for 2025 – Prime Women

As the leaves change color and the air becomes crisp, makeup deserves a seasonal wardrobe too. Fall 2025 it’s all about richer tones, textures with dimension, and a nod to nostalgia with a modern twist. According to beauty editors, the season is becoming “more moody and intense…full of richness” as we transition out of the lightness of summer.

But don’t worry: “more intense” does not mean exaggerated. In fact, the beauty of this season is that you can still keep it portable. As one expert put it: “Softer, smoother and easier than ever.”

Below you’ll find five key trends for fall, plus our favorite product recommendations to bring them to life.

1. Velvet Canvas/Soft Matte Skin

one of the important changes this fall It’s the step toward skin that looks polished and smooth and matte, not flat or too powdery. Think skin that is firm and refined, but still alive, with a subtle glow in the right places.

What to try:

  • A soft matte foundation or tinted moisturizer to keep your makeup light but refined.
  • The pressed powder is applied with a puff to the T-zone, leaving cheekbones softly luminous.
  • Apply cream concealer where needed and then buff for a natural finish.
  • A velvety setting spray to relieve excess powder.
  • Subtle contour or bronzer to warm the face.

Product Selections:

Prada Beauty Reveal Skin-Optimizing Refillable Soft Matte Foundation$70

Prada Beauty Reveal Skin-Optimizing Refillable Soft Matte Foundation – featured in on-trend coverage for a smooth, matte skin look.

Make Up For Ever HD Skin Waterproof Natural Matte Foundation, $49
Make Up For Ever HD Skin Natural Matte Waterproof Foundation$49

Make Up For Ever HD Skin Natural Matte Waterproof Foundation – for a long-lasting but natural finish.

Brighter Cloud Paint at Sunrise, $24
Brighter Cloud Paint$24

Brighter Cloud Paint on Puff – a cream blush that keeps the cheek color soft and natural.

Charlotte Tilbury Beauty Brightening Wand, $33.60 (was $42)
Charlotte Tilbury Beauty Brightening Wand$33.60 (was $42)

Charlotte Tilbury Beauty Brightening Wand – for a soft shine on high spots.

Saie Glowy Super Gel, $29
Saie Glowy Super Gel$29

Saie Glowy Super Gel – to mix with foundation or apply lightly on top for that subtle glow.

2. Latte Smoky Eyes and earthy neutrals

If you’ve done the classic black smokey eye before, this season gives it a warm touch: “café au lait” tones, creamy browns, terracottas, grays, gently mixed to give it dimension without harsh lines.

How to use it:

  • Start with a warm, neutral eyelid color (think caramel, latte).
  • Use a deeper warm brown in the crease or lash line for definition.
  • Blend below the lower lash line for a lived-in effect rather than a sharp line.
  • Use mostly matte shadows, maybe a little shimmer in the inner corner to highlight.
  • Keep the rest of the face balanced; if eyes are smoky, opt for softer lips.

Product Selections:

LYS Beauty No Limits Cream Tanning Stick, $22
LYS Beauty No Limits Cream Tanning Stick$22

LYS Beauty No Limits Cream Tanning Stick – for a warm base under the eyes or on the eyelids.

LYS Beauty No Limits Matte Bronzer, $22
LYS Beauty No Limits Matte Bronzer$22

LYS Beauty No Limits Matte Bronzer – to blend in crease or depth.

NARS Powermatte Lipstick in Warm Leatherette, $36
NARS Powermatte Lipstick in Warm Leatherette$36

NARS Powermatte Lipstick in Warm Leatherette – pairs with a warm look in a rich nude brown lip.

Make Up For Ever Artist Color Pencil Lip Liner in Boundless Berry, $25
Make Up For Ever Artist Color Pencil Lip Liner in Boundless Berry$25

Make Up For Ever Artist Color Pencil Lip Liner in Boundless Berry – You can use it as a lip liner or blend it as a subtle accent for the eyes.

3. Bright, monochrome lips

Let’s talk about lips. Rich tones of berries, plums and wine create a big comeback this fall—And the twist? Gloss or gloss, not necessarily ultra-matte. Berry lips + soft skin = modern, chic and seasonally appropriate.

Using it well:

  • Choose a berry shade that flatters your skin tone (cooler skin → plum; warmer skin → wine or burgundy).
  • Use a liner slightly darker than your lipstick to define the shape and then apply lipstick.
  • Top with a clear or lightly tinted lip oil/gloss to add dimension and movement.
  • Keep your eye makeup simpler if you want your lips to stand out.

Product Selections:

Merit Shade Slick Tinted Lip Oil in Sangria, $24
Merit Shade Slick Tinted Lip Oil in Sangria$24

Merit Shade Slick Tinted Lip Oil in Sangria – provides a soft and shiny finish to complement the warm look.

MOB Beauty Smooth Precision Waterproof Lip Liner, $22
MOB Beauty Smooth Precision Waterproof Lip Liner$22

MOB Beauty Smooth Precision Waterproof Lip Liner – for a precise definition.

Kevyn Aucoin Sculpting and Contouring Beauty Book, Volume IV, $94
Kevyn Aucoin Beauty Sculpt & Define Contour Book Volume IV$95

Kevyn Aucoin Beauty Sculpt & Define Contour Book Volume IV – Contouring the lips and cheeks helps structure the look when you wear a bold lip color.

4. Metallic/Mixed Texture Eyes

Shines and metallics are back—especially on the eyelids. This isn’t a high drama club (unless you want it to be); It can be subtle: a metallic sweep, a bold liner, or an inner corner shimmer paired with otherwise soft neutrals.

Take it further:

  • Choose a shadow stick or metallic cream lid product for easy application and minimal fallout.
  • Try using metallic only in the center of the lid or as an accent on the lower lash.
  • Keep the base matte to highlight the metal.
  • Balance bold lids with softer lips and cheeks.

Product Selections:

Bobbi Brown Long-Wear Cream Eyeshadow Stick, $34
Bobbi Brown Long-Wear Cream Eyeshadow Stick$34

Bobbi Brown Long-Wear Cream Eyeshadow Stick – ideal for quick and clean metal applications.

Tower 28 Beauty Gogo Cooling Shimmer 8-Hour Eyeshadow Stick, $20
Tower 28 Beauty Gogo Cooling Shimmer 8h Eyeshadow Stick$20

Tower 28 Beauty Gogo Cooling Shimmer 8h Eyeshadow Stick – for a shine with a smooth finish.

Lisa Eldridge Lurex Liquid Eyeshadow, $57.99
Lisa Eldridge Lurex Liquid Eyeshadow$57.99

Lisa Eldridge Lurex Liquid Eyeshadow – burnished metallic for a serious effect.

Mario Master Crystal Reflector Makeup, $26
Mario Master Crystal Reflector Makeup$26

Mario Master Crystal Reflector Makeup – for layering crystal/glitter on top of metal.

rem beauty volumizing lip gloss, $20
rem beauty Volumizing Lip Gloss$20

rem beauty Volumizing Lip Gloss – Complement metallic lids with a soft gloss on the lips.

5. “Toasted makeup” and warm-toned blush

He essential for the cozy season: warm, tanned and “toast” makeup. Think terracotta blush, bronzer on cheekbones and lids, warm caramel eyeshadow, and an overall glow that says “hello fall.”

How to choose and apply:

  • Swap out the pink blush for a terracotta, rust, or warm, brown-toned blush.
  • Use bronzer not only under the cheeks, but also lightly on the eyelids and temples to tie the look together.
  • Lips can stay in the nude brown family or choose a warm gloss.
  • Lights are optional – the warmth comes from the bronze and blush, not from the bright lights.

Product Selections:

Charlotte Tilbury Hollywood Contour Wand, $33.60 (was $42)
Charlotte Tilbury Hollywood Contour Wand$33.60 (was $42)

Charlotte Tilbury Hollywood Contour Wand – to sculpt bronze.

Brighter Cloud Paint at Sunrise, $24
Brighter Cloud Paint$24

Brighter Cloud Paint– a soft, buildable blush in a warm tone.

Tower 28 Beauty Beach Please Lip and Cheek Cream Blush, $20
Tower 28 Beauty BeachPlease Cream Blush for Lips and Cheeks$20

Tower 28 Beauty BeachPlease Cream Blush for Lips and Cheeks – use lightly on cheeks and eyelids.

Make Up For Ever Artist Colored Pencil Lip Liner, $25
Make Up For Ever Artist Color Pencil Lip Liner$25

Make Up For Ever Artist Color Pencil Lip Liner in Wherever Walnut: It can work as a warm lip liner.

Merit Shade Slick Tinted Lip Oil, $24
Merit Shade Slick Tinted Lip Oil$24

Merit Shade Slick Tinted Lip Oil In Tabby: finished with a warm shine.

Final thoughts

Fall 2025 gives us the best of both worlds: the cozy warmth of the season + the opportunity to revamp our makeup routine in ways that feel grown-up but fun. Whether you prefer creamy latte eyes, bright berry lips, metallic lids, or a warm terracotta blush, there’s room to express your personal style.

And the best part? These trends are wearable. You don’t need to do a full editorial job to look seasonal. A soft matte canvas, a warm blush and a shimmer on the lid – they add up to a modern, elevated take on fall glamour.
So get out your scarves, reach for the deeper shades in your makeup bag, and have fun layering your look for the changing weather.

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